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Intronis Unleashes Data Loss Gremlins Campaign on World Backup Day

May 16, 2014 Jon 0 Comments

Chelmsford, MA (PRWEB) March 31, 2014

Intronis, Inc., provider of world-class cloud backup solutions for the IT channel, today marked World Backup Day with the unveiling of its Data Loss Gremlins Campaign, which features six masters of data destruction: Klepto (theft), Scratch (equipment failure), Mayhem (natural disaster), Mal (viruses), Whoopsie Daisy (user error), and Scorch (fire).

The nationwide awareness and prevention campaign is designed to inform and educate small businesses about the numerous ways they can lose their data and educate them about the importance of data backup and protection. The education campaign provides a Gremlins Defense Kit with tips on how to protect businesses from data loss and features a creative and fun video series on social media channels.

World Backup Day was first introduced in 2011 to inspire the public to make regular backups of their data and files, but many SMBs still dont realize the risk to their businesses, said Intronis CMO Aaron Dun. While the value of insuring their property and liability is well understood, protecting their data which ultimately protects their business is rarely considered a strategic imperative. To bring the severity of data loss to life, Intronis created the Data Loss Gremlins Campaign as a fun way to quickly explain how businesses and IT professionals can fight against and prevent data loss.

Various industry researches show alarming facts about the importance of data backup for businesses:

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